Introduction

"When we chose to go into Europe, it wasn't just the language that was different. We needed people on the ground who really understood the diverse markets and could put us in touch with the main players."

If you are a US company about to develop your business in Europe, consider working with a European partner with the expertise to prepare the way.

It's a role CHST Associates has successfully played with several US companies seeking to gain a foothold in Europe.

It's not just about language. We understand European markets. We have the knowledge and track record working within them to help create a successful European strategy and give you a sound base from which you can progress.

When you work with us you will have thorough understanding of the existing market situation within your chosen European country, as well as a detailed analysis of your main competitors - who they are, what they do, and how they are approaching your markets. And we don't just leave it there. You'll also have made contact with potential customers so that before your operation is up and running, you already know the sales and market potential.

Because we recognise the importance of culture, our team includes native Europeans who can advise you on local customs and business etiquette. It is vital in Europe, and we want to ensure you are speaking the right language.

Once we have established market potential, you'll need to invest in your own team locally. It is they who will make you successful, and we will work alongside you to help you identify, select and train those candidates who have the right qualities to lead your company in Europe.

Entering any new market is a risk. Yet by arming you with detailed market intelligence as well as genuine opportunities before you undertake any serious investment, we can maximise your chances of success.

If you are a US company considering entering Europe, you can contact us by emailing kate.scott@chstassociates.co.uk .